About Us


At Vista Paints, our commitment is to provide the highest quality paint product of unmatched value in the area to our customers for an affordable price. We will work hard to maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers and customers.


Vista Paints started up in Newell, IA which is located 10 miles east of Storm Lake. In 1947 an entrepreneur named Don McCrea opened the doors to Vista Paints; McCrea Enterprises & Associates. The store was located on the southwest side of town (now currently Cindy's Hair Care). It started out as a wood working business and sold paint on the side, mainly, stains and varnishes. In 1977, Roger Bellinghausen bought the business from Mr. McCrea and moved the business to Storm Lake to a small building on the corner of E. 7th St. and Lake Ave. After one year, the business needed more space and moved again to its current location at 414 W. Milwaukee Ave. Roger owned the business for 31 years and in 2008 sold it to Tony Buchholz, who had been his manager for 21 years.